kathleen murillo brand icon

Product Designer for Fashion Entrepreneurs and Startups. Helping women feel confident in what they wear.

a logo profile image icon

An AAPI Woman-Owned Creative Studio - UX UI Design services for apps/websites
for Fashion Entrepreneurs, Startups, Small Business Owners
7 Years in D2C Marketing, Creative, Psychology, Influencer, Social Media
San Francisco Bay Area Based

Previous product marketing experience:
a laptop and mobile phone mockup

I help drive impactful product design to drive growth and revenue for purpose-driven brands.

about me photo of Kathleen Murillo portfolio

From 7 Years in D2C Marketing, Creative, Influencer, Social Media, and Psychology to UX UI Design

Nice to meet you! My name's Kathleen. I have previous background working with fashion startups in D2C marketing, creative, psychology, social media for 7 years. I'm interested in helping brands within the Fashion Recommerce and Social space. I'm experienced in balancing user needs with business goals into innovative design solutions, to drive growth, retention, and revenue, integrating psychology design principles. I'm excited to help you and your team expand and scale your inspiring and empowering community of users.

Part of my core values lies in collaboration and connection. I have a passion for bringing creative teams together to spark innovation and imagination. Check out my projects below.

More about me here:

Short Story

How a Style Quiz Redesign for a Fashion Website Converts Leads

View Project
portfolio cover image of neon shoot project

SKILLS

UX Research, Customer Journey, UI Design, Visual Design

Deliverables

TOOLS

Lo-fidelity wireframes, Hi-fidelity wireframes

Figma, Figjam, Google Workspace, Asana

Past Marketing Experience
UX UI Design Experience

Mentor Buddies

How an Onboarding Redesign for a Mobile App Decreases Churn

View Project
portfolio cover image of neon shoot project

SKILLS

Data analysis, synthesize user feedback, wireframes

Deliverables

TOOLS

Lo-fidelity wireframes, Hi-fidelity wireframes

Figma, Figjam, Google Workspace, Asana

Past Marketing Experience
UX UI Design Experience

MyPlace

How a Homesharing Web Redesign Increases Engagement Rates

View Project
portfolio cover image of neon shoot project

SKILLS

Prototyping, User Research, Information Architecture, User Flows, Visual Design

Deliverables

TOOLS

Information Architecture, User Flows, Prototype

Figma, Figjam, Notion, Dovetail, Otter, Google Workspace, Asana

Past Marketing Experience
UX UI Design Experience

EYE Frame

A 360 campaign launching a new eyewear product & design collaboration

View Project
portfolio cover image of neon shoot project

SKILLS

Art Direction, Marketing Direction, Project Management, Photoshoot Production

Deliverables

TOOLS

Landing Page, Email, Social Posts, Launch Event, Brochure

Invision, Google Workspace, Asana, Dropbox

Past Marketing Experience
UX UI Design Experience

Neon Shoot

Campaign imagery for a new season's eyewear collection

View Project
portfolio cover image of neon shoot project

SKILLS

Art Direction, Project Management, Photoshoot Production

Deliverables

TOOLS

Image assets for digital & retail, Homepage Hero

Invision, Google Workspace, Asana, Dropbox

Past Marketing Experience
UX UI Design Experience

Scale and engage your Community with impactful user experiences

Empathize and Define

  • User research
  • Synthesize user feedback
  • Balance business and user goals

Ideate and Prototype

  • User flows and IA
  • Wireframing, Prototyping
  • UI design

Test and Implement

  • Dev Hand-off
  • Usability testing
  • Iterate and repeat
arrow black icons pointing right
orange compass icon
profile icon image of kathleen murillo

Kathleen

💡 I'm about designing the right things, and designing things right.

text message icon

⚙️We'll create a great experience for your user.

text message icon